Let me tell you a little about the people, work and ideas behind the pieces that Wiwiurka makes, and how it jumped from a family business, to thriving small business.
Wiwiurka began back in 2011. At the time Marek (our founder) pruned trees professionally, so he would come back home with logs and branches of all sorts of local trees.
His natural artistic sense, along with his love for nature moved him to create playgrounds, emphasizing the unique organic shapes that the branches kept.
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Check out the first Wiwiurka designs!
Over the years, Wiwiurka has shifted from treehouses and one-of-a-kind playspaces to designing and crafting toys and children’s furniture that promote gross motor development, and free and creative playing.
Several Wiwiurka pieces have been created inspired by Dr. Emmi Pikler’s approach to child development, Waldorf pedagogy, and Dr. María Montessori’s methodology; however, the main source of inspiration has been Ana and Marek’s daughters.
Creating a business from handmade goods is not a simple endeavor, but the goal was clear: we envisioned their company as a way to promote the value of handmade products made from sustainable materials in a fair and responsible manner.
Marek and Ana designed several pieces over time, some to be used outdoors and some indoors.
However, in this process, they realized that many children spend most of their time indoors and that given the current pace of life, children have less time to play outside in swings, slides and jungle gyms, or even just in a natural setting.
So this family business set up to create a line of products that would allow children to get the movement their natural development needs, but designed to be used at home and indoors.
Wiwiurka as a company is about crafting quality pieces that are fair and sustainable.
The wood used to produce the toys comes from certified sustainable sources and from responsible local wood trimming. Avoiding toxic wood-treating substances has also been an important aspect from the very start.
Building a team
All the wood-workers that have become part of the Wiwiurka family are paid fairly and work in a safe and friendly space. They are local experienced carpenters with some young apprentices as well; they are encouraged to use their skills in the best manner and know that the items they are making are going to be used by babies and little children, so they pay special attention to making all angles and surfaces completely smooth and perfect for climbing and sliding.
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Marek Schultz is a founding member of Wiwiurka. Born in Germany, of Polish descent, he speaks 4 languages and has called Mexico his home for the past 15 years. Xel Demesa, Brand Manager of Wiwiurka, undertook the task to interview Marek on the occasion of Father’s Day and to introduce you a little bit to one of the minds behind the creation of Wiwiurka. This is what they talked about: Marek con Hannha, su hija menor. Xel: Did you ever