Wiwiurka: A family business adventure.

Let me tell you a little about the people, work and ideas behind the pieces that Wiwiurka makes, and how it jumped from a family business, to a small company.

Wiwiurka began back in 2011. At the time Marek pruned trees professionally, so he would come back home with many logs and branches of all sorts of local trees. His natural artistic sense along with his love for nature moved him to create playgrounds, emphasizing the unique organic shapes that the branches kept. As time passed, Wiwiurka has taken a shift and currently focuses on designing and crafting toys and children’s furniture that promote gross motor development, and free and creative playing.

Several Wiwiurka pieces have been created inspired by Dr. Emmi Pikler’s approach to child development, Waldorf pedagogy, and Dr. María Montessori’s methodology; however, the main source of inspiration has been Ana and Marek’s daughters. To observe how creative play unfolds in a child when she receives unfinished materials and enough time to mold them and use them at will has been a great gift!

Fun Facts

Did you know that the colorful porcupine was a design that came into being from watching their middle daughter’s interest in pulling out and placing back in the posts of a coat rack?

Creating a business from handmade goods is not a simple endeavor, but they had some very clear ideas about how they wanted to do it in accordance to their own way-of-life and values. They envisioned their company as a way to promote the value of handmade products made from sustainable materials in a fair and responsible manner.

Marek and Ana designed several pieces over time, some to be used outdoors and some indoors. However, in this process, they came to realize that many children spend most of their time indoors and that given the current pace of life, children have less time to play outside in swings, slides and jungle gyms, or even just in a natural setting. So this family business set up to create a line of products that would allow children to get the movement their natural development needs, but designed to be used at home and indoors.

Marek and Ana designed several pieces over time, some to be used outdoors and some indoors. However, in this process, they came to realize that many children spend most of their time indoors and that given the current pace of life, children have less time to play outside in swings, slides and jungle gyms, or even just in a natural setting. So this family business set up to create a line of products that would allow children to get the movement their natural development needs, but designed to be used at home and indoors.

Wiwiurka as a company is about crafting quality pieces that are made in a fair and sustainable manner. The wood used to produce the toys comes from certified sustainable sources and from responsible local wood trimming. Avoiding toxic wood-treating substances has also been an important aspect from the very start.